Mashable, ProBlogger, and KISSmetrics didn’t reach millions of people by accident. Their founders were smart, or more importantly, had smart strategies.
In researching this article, I found out that Mashable wrote one article last month that generated more links and shares than 87 of their posts from 2013 combined. I found out how KISSmetrics systematically increased their weekly traffic by 18.6%. I also learned how unconventional strategies, such as building a blog in Asian languages, opened the floodgates to millions of visits in under six months.
This post is about effective blogging, and going beyond the 80/20 rule to reach the 52/1 rule, where 1% of your effort drives 52% of the outcome. Knowing your 1%, like these bloggers did, is one hell of a competitive advantae
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